Privacy Policy

🏢 1. Who We Are (Data Controller)

The data controller for 4LittleMoods is the individual operator of this website.

• Service name: 4LittleMoods
• Website: 4littlemoods.com
• Contact email: hello@4littlemoods.com
• Operating jurisdiction: England and Wales

If you have any questions about how we handle your data, please contact us at the email above.

📋 2. What Data We Collect & Why

Your child's temperament result is shown to you free and instantly on the results page, and the PDF report can be downloaded directly from that page. We do not ask for, collect, or store an email address anywhere on this site.

We do not collect names, addresses, payment information, email addresses, or any data about your child beyond what you choose to share through quiz answers.

👶 3. Children's Data

Our service is directed at parents and caregivers, not children. We do not knowingly collect personal data from children under 13. Quiz answers relate to observations about a child's behaviour — they are provided by an adult and do not directly identify the child. No child's name, image, or identifying information is ever requested or stored.

📤 4. How We Use Your Data

• To generate and instantly display your child's temperament result — no email required
• To let you download a personalised PDF copy of that report directly, with nothing collected in the process
• To improve our quiz questions and content over time (anonymised, aggregated analysis only)

We will never:

• Sell your data to any third party
• Use your data for advertising profiling
• Share your data with third parties for their own marketing purposes

🔗 5. Third-Party Services

We use the following third-party service to operate the site:

This provider acts as a data processor on our behalf and is bound by its own privacy and security obligations. We do not use cookies, tracking pixels, or third-party analytics (e.g. Google Analytics) at this time.

⏳ 6. How Long We Keep Your Data

After the retention period, data is permanently deleted from our database.

✅ 7. Your Rights Under UK & EU GDPR

You have the following rights regarding your personal data (applicable under UK GDPR and/or EU GDPR depending on your location):

• Right of access — request a copy of the data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure ("right to be forgotten") — ask us to delete all your data
• Right to restrict processing — ask us to pause how we use your data
• Right to data portability — receive your data in a machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where we ever rely on consent as a legal basis, you may withdraw it at any time

To exercise any of these rights, email us at hello@4littlemoods.com. We will respond within 30 days.

🛡️ 8. Security

We take reasonable technical and organisational measures to protect your data, including:

• Encrypted connections (HTTPS) for all data in transit
• Secure credential storage using environment variables (not hardcoded)
• Application hosted in EU (Amsterdam) on Railway's infrastructure
• No payment data is ever collected or stored

No internet transmission or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

🌍 9. International Transfers

Your data is hosted on Railway servers in the EU (Amsterdam, Netherlands) — within the EEA. No transfers outside the UK or EEA occur in normal operation.

🔄 10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated date at the top. We encourage you to review this page periodically. Continued use of the site after changes constitutes acceptance of the updated policy.

⚖️ 11. Right to Complain

If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's data protection authority:

• Website: ico.org.uk
• Phone: 0303 123 1113

We would, however, appreciate the chance to address your concerns first — please contact us at hello@4littlemoods.com before escalating.